IncludedThe Supplement Profitability Blueprint
Know the exact launch costs for a supplement, from business setup to production and how much ad spend, based on real figures.
The Formula+ Supplement Community
Launch & grow your supplement brand, without the expensive mistakes.
Learn from Cat, who has helped launch 300+ supplement brands, and specialist coaches in compliance, Meta ads, Tiktok, Amazon, email...alongside founders going through the same thing
Inside The Formula+
Private community
62 members
£97/month
By Cat KingJOIN THE FORMULA+ · £97/MONTH
Monthly membership · Secure checkout · Cancel after your first month
Brands we've helped launch
Sound familiar?
- 1
You have a supplement idea, but no one to make it at a MOQ you can afford, and no idea what you should be paying for it.
- 2
You aren't sure which ingredients and claims you are actually allowed to use.
- 3
You can't really tell if it's a good idea or an expensive guess.
- 4
Even if the product gets made, you have no audience, and Meta, TikTok, Amazon and email marketing all feel like guesswork.
"I cannot say enough good things about how much this community has helped me. Not only just support from the other founders, going through exactly the same thing that I am, but also the amount of resources, the dedicated experts, the workshops, the tutorials, has all been so helpful"
Celia Perdios, Founder of a women's supplement brandHere is how The Formula+ fixes that
- 1Stop guessing. Start making informed decisions.
Know what your supplement should cost, what to ask manufacturers and how to spot a bad quote before you've committed thousands.
Get access to someone who's helped launch 300+ supplement brands, with real experience of formulation, sourcing and manufacturing across the UK, EU and US.
- 2Get answers from people who actually know the rules.
Can you use that ingredient? Make that claim? Put that on your packaging?
Get direct access to specialist compliance coaches who understand the UK, EU and US markets, so you're not relying on guesswork or generic AI advice.
- 3Find out whether your idea has legs before you spend money.
Learn how to research your market, understand your competitors, identify your ideal customer and build a product people have a reason to buy.
- 4Learn how to find customers - and keep them coming back.
Get practical support from specialists in Meta ads, TikTok, Amazon, email marketing and organic content. Learn how to attract your first customers, improve your conversion rates and build a brand that can grow beyond its first product.
Plus replays of every session, so you never miss one. Optional 1:1 coaching is available separately.
Included in your membership
The Supplement Profitability Blueprint
Join The Formula+ for £97/month and get instant access to The Supplement Profitability Blueprint, plus live expert support and a growing library of practical courses.
Know the exact launch costs for a supplement, from business setup to production and how much ad spend, based on real figures.
The Profitability Blueprint is included. Other courses and optional 1:1 coaching are paid separately; coming-soon courses are marked below.
Courses to go deeper
Included
£97The Supplement Brand Blueprint
Define your ideal customer, go deep on competition, and prepare a brief for a professional formulator. Get your product concept checked by Cat, before you spend money on it.
Building a Killer Supplement Product Page
Meta & Klaviyo Growth Playbook
Ready to formulate & source your product?
Members get exclusive rates on our formulation service and sourcing, with a network of local UK, EU and US manufacturing partners and exclusive deals.
- Exclusive member rates on formulation
- Local UK, EU and US manufacturing partners
- Exclusive deals on sourcing
- Custom packaging sourcing
Member wins
Over 6K in sales in the first three weeks.
Javier T., Founding MemberFirst product launched three months into membership, zero ad spend.
"I went from having an idea and absolutely no industry knowledge to being just one month away from launching my own supplement brand. Thanks to Cat and the community, I'm going into launch with the confidence that I'm going to smash it!"
Harry, Founder of Kikin"I cannot recommend them highly enough. They have been brilliant at strategy, launch market research, supplier contacts...and the community means you're never on your own."
Claire, Founder of Vitali Life"You won't do it as quickly. You won't do it as well. And unless you've got vast capital, you'll waste money on things."
Del, Founder of Be Her"This is easily £30,000 worth of intel."
"If you want to get it right the first time - and do in months what could otherwise take years - you need them in your corner."
Pep, Founder of GymGRLJOIN THE FORMULA+ · £97/MONTH
Monthly membership · Secure checkout · Cancel after your first month
Expertise in your corner
Product development, compliance, customer acquisition and retention. Learn from specialist coaches in live sessions and ask your questions in the community.
Product developmentCat King
Cat has helped launch and scale over 300 brands. Expert in the supplement market, formulation, and manufacturer and packaging sourcing, with deep industry connections across the UK, EU and US.
ComplianceVicki
Vicki is a registered dietitian who guides you through UK and EU regulations, claims and product copy.
Email and KlaviyoGrace
Grace is an official Klaviyo partner with 10 years' experience, and spoke at the Klaviyo London Conference 2024.
Creative strategyEugenio
Eugenio tests ads and builds AI-assisted creative, and has scaled supplement brands including Belevels, Lillie & Lee and Organic India.
Meta adsPatrick
Patrick is a Meta partner and has managed £20m+ in annual spend.
Organic socialRachael
Rachael shapes your brand voice and Instagram strategy, from organic social to content.
AI, UGC, TikTokZayn
Zayn matches and briefs creators for UGC and TikTok, and gives feedback on your hooks and in-use demos.
RetentionSam
Sam has led retention for 7 and 8-figure supplement brands, from welcome to reorder campaigns.
Organic growthKalilah
Kalilah turns your customers' questions into Instagram posts and Reels.
Optional 1:1 coaching is booked separately.
Questions
Both. If you are starting out, you get a clear path from idea to first product. If you already have a brand, you get the coaches, live sessions and founders at your stage to work through compliance, ads and email.
No. Every live session is recorded, so you can watch the replay whenever suits you and ask your questions in the community.
Yes. Optional 1:1 coaching with Cat or a coach is booked separately.
Yes. Cat and the team can formulate and source for you at exclusive member rates, with manufacturing partners across the UK, EU and US. It is a separate paid service, not part of the £97 a month.
Check out and you will get an invite to the community. You can use it on desktop or in the app.
The Formula+ runs on Circle.
Yes, after your first month.
Don't build your supplement brand alone
JOIN THE FORMULA+ · £97/MONTH
Monthly membership · Secure checkout · Cancel after your first month